What is our mission?
Our purpose is to give people freedom from power companies. We want to make the market freer by giving the ability to provide their own power: Freedom by choice.
We started because I (the owner) saw a need in the market for a solar company with integrity; A company that would put the needs of it's customers over the desire to make the sale, a company that has the desire and dedication to run the numbers, and to make sure the designs are accurate, that the solar systems are financially viable,
and installed with precision by masters of the trade.
We care about our reputation. We care about our customers. We care about our craft.
We are a company with integrity. We have a great team that all work well together to design and install the system that you want and that fits your needs. It is important to us that you are as confident in your system as we are. we will take the time to walk you through the options and listen to what you want and your feedback. It’s essential to us to give you a quality system that will serve you as well as we strive to serve you. We look forward to working with you.
Jonathan Bruce - Co-Owner
Jacob Bruce - Co-Owner
Christin Kaninberg - Executive Assistant / Office administrator
Aries Chorazak - Head Customer Rep
Kota Chorazak - Webmaster
Tim Fowler - Senior System Installer
Ronnie Jeffries - System Installer
Austin Jeffries - Installation Foremen
Hayden Montgomery - System Installer
Jacob Bruce and Jonathan Bruce grew up wiring houses with their dad Andrew, a master electrician, and owner of Bruce Electric. They began installing solar in 2011.
They have grown up in this trade
Jacob worked in the solar industry for 6 years as the lead installer for Bruce Electric, with his brother Jonathan as an electrical technician, installing hundreds of systems for other solar companies.
While installing for Bruce Electric, Jacob saw a need for a sales company that would run all the numbers the right way and put the needs of the customer over the sale.
In 2017 He founded New Dawn Solar to address this need and worked closely with Bruce Electric to deliver affordable and reliable systems to homeowners.
In 2021, Andrew retired and passed down the company to his sons.
Now, the brothers have merged their two companies, New Dawn Solar and Bruce Electric, to ensure that you as a customer will always get more than you paid for, to ensure you are thrilled that you took the step into solar.